WM Project - Document Title
Overview - Revised Cyberspace Divisions
Stage I of the original Waltzing Matilda Dot Com Project (WM Project) was reserved for all of the Corporations Cyberspace Divisions. The original cyberspace divisions have now been reduced from 14 to 5 divisions.
The first two of the Cyberspace sites promote Australia both locally and to the rest of the world under the Waltzing Matilda Dot Com banner.
They are;
Neither site will have eCommerce operations other than being open for business for paid advertisements. Advertising rates will be competitive in accordance with our Fair Go for Business pricing policy, whilst hyperlinks back to advertisers own web sites will be provided. Both web sites should be within a reasonably capital cost outlay to design, code and implement.
Both sites will be profitable in their own right via advertisement revenue, however the real winners will be Australian Goods, Services & Attractions and the businesses that supply them.
The targeted aim of the WM project is to become a world renowned corporation, dedicated in promoting the nation, her enterprises and her people. A corporation based on philanthropy not greed.
Once established, our own search engine will open the doors to the rest of the world seeking Australian Goods, Services and Attractions. At present, Google and Facebook swallows billions of the world's advertising dollars. In 2017, online advertising spend in Australia was around about $7.6 billion.
We can put an Australian dent in these global giants rear ends by gaining the trust & support of Australian Business and their customers, many of whom have already declared on social media that - enough is enough from the multinationals. All that Australians have ever wanted is a Fair Go and at present, we seem to be missing out right across the board.
For Australian businesses; was their advertising budget getting value for money or did they feel that they had no choice other than committing advertising dollars to these global giants. This site will give all Australian businesses another option.
When advertising genuine Australian Made items to Australians and International customers, were Australian enterprises disappointed that when potential customers hit the search button out there in Google & Facebook land, the search results ended up being a competition between cheap imported Goods & Services and the genuine Australian article?
That will not happen when Australian Goods & Services are advertised on www.waltzingmatilda.com. On our sites, search results from our Search Engine, will always return a list of genuine Australian goods & services for local and international consumption - not a foreign competitor.
In cyberspace, name recognition is king. Waltzing Matilda is a household name in Australia and already very well known all around the world. Its namesake www.waltzingmatilda.com will soon become just as well known if and when this project goes live.
The third cyberspace division is the retention of the projects philanthropy foundation.
Our Philanthropy Foundation
The foundation will play a critical role in promoting the Australian ethos of the Fair Go by carrying out all of waltzingmatilda.com philanthropic pursuits and projects towards a compassionate and fairer Australia. Public and corporate donations will be welcome, however agreements on funding the Foundation from the Commercial Divisions of the WM Project are commercial-in-confidence, and will be a discussion to be had at another time. What I can say, is that the public acceptance of the project, will in no small part, due to the generosity of the funding agreement between the foundation and the projects new Corporation. In particular;
The remaining two cyberspace divisions have been included to answer that inspiring call of JFK; "...ask what you can do for your Country".
Both sites will provide unique social service platforms accessible to all Australians and will build two extraordinary Social Capital databases for the nation.
They are;
Each of the Stage I cyberspace web sites provide a public service to business and to the people of Australia and all five enterprises will sit comfortably under the philanthropic intentions/public service of the Waltzing Matilda Dot Com Project.
Australian Natural Disasters - Reserve Human Resource Pool Database
The Reserve Human Resource Pool database will be one of our commitments to the dire warnings of the world's Climate Scientists.
The climate is changing and changing fast. Australia is the land of Droughts, Fire, Floods, and ever increasing Category 4 & 5 Cyclones. This site will put boots on the ground in the case of serve national disasters, e.g. the 2010 -2011 Brisbane Floods, as and when required by Australia's official emergency services organisations.
The proposed site will be subject to talks between the WM Project and relevant emergency service organisations. This is not any sort of a takeover bid. It will become an important social service site for the Nation.
Once operational, this site will become a high profile public service enterprise, by centralising national calls for boots on the ground from Australia's official Emergency Services organisations, at times of very public local and national emergencies. Over recent years, a number of web sites created by private individuals have appeared at times of significant natural disasters, including many occurrences of individuals using the power of Facebook.
Although past efforts of our fellow citizens is much appreciated; our climate is changing and we are already experiencing an increase of severe weather patterns. We can and must do better than relying on ad-hoc calls for help from dedicated individuals, when quick response time is essential.
The Reserve Human Resource Pool database will provide all Australians with an opportunity to join this reserve resource pool register of volunteers. They will be able to securely record their general location, skill sets/expertise, along with past experiences and contact details.
If and when required, a simple TXT and/or email via an App, will advise the relevant emergency services, the resources available to put boot on the ground for deployment and/or planning purposes before, or at the start of an impending disaster event - not having to scramble for help and long registration queues after the event.
The Day to Day History of the Life and Times of Australia - the 21st Century
The Day to Day History of the Life and Times of Australia has the potential to be something quite extraordinary - a first in the world to the best of my knowledge - not to mention profitable.
This free service will be offered to every Australian entity; i.e. government, business, organisations, groups and the individual - Everyone! A digital work in progress database of historical worthy records for all Australians to record for perpetuity.
The intention is to allow all Australians to create historical records worthy of public storage and controlled viewing, detailing permanent pictorial, written and oral records of the day to day history in the life and times of Australia and her people.
The fine details can be worked out in a series of workshops between the project team, digital archive storage expects and others; such as; the National Archives of Australia and the National Library of Australia, as considered appropriate during the development of the database and site.
This site will, through bringing people together, take Social Capital in Australia to a whole new level.
Yes it is daunting but achievable, after all it is just another repository of our nation's historical records. Records that exist behind the front door of almost every building in the nation, millions of which are lost forever as the owners pass over.
No input required from the WM project as the database content will be built by the nation's people themselves.
Strict controls will be in place to ensure the database only holds historical records worthy of national storage.
It will not be a free-for-all dumping ground for back-up storage of your digital camera or other such records. (Although consideration of a fee for back-up service of Non-Historical Photos and Documents etcetera should be considered during the development stage.)
To off-set server and storage costs, we need to investigate hosting on our servers. Business Web Site Hosting is a natural flow-on effect for all the businesses and corporations who use the database to record the history of their business for perpetuity, or simply for their own family historical records, accessible to that families future generations, a service that will also be available to the individual/family.
There are also a number of other possible profitable services this enterprise can be used for, however those service ideas will remain commercial-in-confidence for now.